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In high demand! sold in last hours

Style: Coquelicot

  • Coquelicot
  • Burgundy
  • Burnt Umber
  • Frence Beige
  • Persian Plum
  • Rose Taupe
  • Chestnut
  • Old Rose
  • Tumbleweed
  • Ruddy Pink
  • Fuzzy Wuzzy
  • Rose Valet
  • Wine
  • Deep Chestnut
  • Rose Goldt
  • J.I.C
  • Lights Out
  • Salt
  • PYT
  • Flitter
  • DM
  • Lavender Blush
  • Jazberry
  • Fuchsia Lavender


A waterproof lipstick formula so life-proof, it’s not going anywhere until you take it off. Just imagine the possibilities!

  • Lipstick is waterproof and does not kiss off, smear off, rub off, or budge off!
  • Easily removable using make-up remover or coconut/olive oil!
  • Not sold in stores!

This is FOCALLURE Liquid Lipstick—a waterproof formula so life-proof, it’s not going ANYWHERE until you take it off. (Just imagine the possibilities.) What makes Vice different? Our high-tech formula provides longer-lasting wear with ZERO transfer. Like our original formula, FOCALLURE Liquid Lipstick lays down intensely pigmented color. And the comfortable, nondrying wear sets it apart from other liquid lipsticks.

Choose from a huge range of 25 shades and two finishes—comfort matte and metallized. From neutrals with a UD edge to the bold brights color junkies crave, we’ve got something for everyone. Our lineup includes everything from must-have colors from our Vice Lipstick range to limited-edition shades you begged us to bring back.

FOCALLURE Liquid Lipstick comes in a clear tube (so you can see the shade inside) with a metallized gunmetal cap and gold accents (reminiscent of our Vice Lipstick case). The extra long, flocked paddle applicator provides a nice, even laydown of color every time. The flat edge gives you complete coverage in one coat, while the tip allows for precision lining—perfect for areas like the corners of the lips and the Cupid’s bow.

FOCALLURE Liquid Lipstick gives you endless color in three steps. First, line lips with the precise applicator; then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little goes a long way, but for more coverage, apply a second coat. Let dry completely and you’re good to go.